I am McWHatever.

I am a Design Director at Wieden and Kennedy. I have also played strategist, senior art director, 3D space and experiential designer, digital designer, stylist, painter, and sculptor.

I like to take things apart. 90% of the time I will put those things back together.

I started as a teacher. I taught both art, theater, and mini set building, in some form, for many years before pursuing a career in design and advertising. I still teach on the side.

After receiving more higher education student loans In Portland, Oregon, I jumped into graphic clothing design for matriarch Gert Boyle's Columbia Sportswear. I moved from the art of snaps and trims to Oregon's own public broadcasting network, OPB, for a total rebrand as well as on-air graphics. From there I joined the forces of Wieden+Kennedy, passing more than a decade, to just make some damn fine work with some damn fine people. In 2019, I forever left Wieden to be the Design Director at Thesis, a digital design agency, where I helped run the Nike Design Studio. After forever was over, I returned to Wieden to help run the Design Studio there.

I have worked for brands including Nike, Old Spice, KFC, Coca-Cola, Weight Watchers, GoPuff, Trolli candy, Laika movies, EA Games, Velveeta, Travel Oregon, Samsung, Quibi, P&G, Fisher-Price and more. I am fiercely loyal, always looking to elevate my EQ, a risk-taker and a mediator. I believe in the power of good design, strategy, and branding.

mchughkt@gmail.com